{"id":2398,"date":"2017-08-01T15:01:05","date_gmt":"2017-08-01T12:01:05","guid":{"rendered":"https:\/\/www.linkshake.co.il\/instagram-ads\/"},"modified":"2020-01-20T14:46:48","modified_gmt":"2020-01-20T12:46:48","slug":"instagram-ads","status":"publish","type":"page","link":"https:\/\/www.linkshake.co.il\/en\/instagram-ads\/","title":{"rendered":"Instagram Ads"},"content":{"rendered":"<p><section class=\"kc-elm kc-css-139809 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-120 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div id=\" \" class=\"kc-elm kc-css-362281 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-742316 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-564251 kc_text_block\"><\/p>\n<h1><strong>Instagram Advertising<\/strong><\/h1>\n<p>\n<\/div><div class=\"kc-elm kc-css-917669 kc_text_block\"><\/p>\n<p>We can tell you that 60% of users say they&#8217;ve been exposed to a new product on Instagram, 75% of users have taken action following a business post, and 80% follow the brand on Instagram. Like we did with Facebook, we don&#8217;t argue with numbers. Instagram is a social network which has also become an advertising platform that brings results.<\/p>\n<p>Today, advertising on Instagram is most suitable for fields such as lifestyle, apparel, footwear, food, leisure, and little by little we witness success in additional fields such as investments, finances, real estate, and other products and services.<\/p>\n<p>Facebook has acquired Instagram because it realized that this was an effective advertising platform, and naturally, being able to integrate Facebook and Instagram advertising efforts quickly and easily allows to obtain better results from advertising on these platforms.<\/p>\n<p>\n<\/div><\/div><\/div><div class=\"kc-elm kc-css-679784 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-33568 kc_text_block\"><\/p>\n<p><img class=\"aligncenter size-full\" src=\"https:\/\/www.linkshake.co.il\/wp-content\/uploads\/2017\/08\/instegram-ads-1.jpg\" alt=\"Instagram ads\" width=\"558\" height=\"379\" \/><\/p>\n<p>\n<\/div><\/div><\/div><\/div><div id=\" \" class=\"kc-elm kc-css-859694 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-957599 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-220681 kc_text_block\"><\/p>\n<p><img class=\"aligncenter size-full\" src=\"https:\/\/www.linkshake.co.il\/wp-content\/uploads\/2017\/08\/instagram-ads-1.gif\" alt=\"\" width=\"437\" height=\"580\" \/><\/p>\n<p>\n<\/div><\/div><\/div><div class=\"kc-elm kc-css-47279 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-46190 kc_text_block\"><\/p>\n<h2><strong>How Does It Work?<\/strong><\/h2>\n<p>\n<\/div><div class=\"kc-elm kc-css-85949 kc_text_block\"><\/p>\n<p>Advertising on Instagram is done primarily through the Facebook advertising platform, allowing advertisers to reach out to their target audience with a variety of ads:<\/p>\n<ul>\n<li>Image ad<\/li>\n<li>Video ad &#8211; up to 60 seconds<\/li>\n<li>Caroussel ad &#8211; the user can slide through images or between messages<\/li>\n<li>Story ad &#8211; vertical ads users see when they flip through their story<\/li>\n<li>Collection ads &#8211; ads which link to a Facebook catalog and display E-commerce products<\/li>\n<\/ul>\n<p>Facebook&#8217;s superior targetinng capabilities help us on Instagram, too. Since managing and publishing ads on Instagram is done through the Facebook ads manager, we can use the audiences we have saved on the advertising platform or create new audiences: look-alike audiences, email addresses or phone numbers, remarketing audiences which have visited your site or who have interacted with your Facebook page, and more.<br \/>\nThis targeting allows us to segment the audience in a very good way, reach out to it with messages which are appropriate for the purpose of advertising, and also see satisfactory results in sales or in leads.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><div id=\" \" class=\"kc-elm kc-css-594742 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-578891 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-375118 kc_text_block\"><\/p>\n<h2><strong>Types of Campaigns Available on Instagram<\/strong><\/h2>\n<p>\n<\/div><div class=\"kc-elm kc-css-375159 kc_text_block\"><\/p>\n<p>As mentioned, the types of campaigns available on Instagram are similar to those available on the Facebook system:<\/p>\n<ul>\n<li>An Engagement campaign for promoting posts<\/li>\n<li>A campaign whose purpose is to generate website visits<\/li>\n<li>App Download campaign<\/li>\n<li>Video campaign<\/li>\n<li>Lead Generation campaign<\/li>\n<li>Inbox message campaign<\/li>\n<li>A campaign whose goal is to generate as many conversions as possible<\/li>\n<li>A product catalog campaign which is suitable for e-commerce websites<\/li>\n<\/ul>\n<p>When advertising on Instagram we should ensure that banners don&#8217;t contain much text, otherwise the Facebook system will reduce their exposure.<\/p>\n<p>*Our tip &#8211; Story ads.<br \/>\nOur experience tells us that Story ads work very well. The vertical format, the mental state the user is in when they are viewing friends&#8217; Stories, and the creative options available for this type of ad, yield outstanding results.<\/p>\n<p>\n<\/div><\/div><\/div><div class=\"kc-elm kc-css-365220 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-995999 kc_text_block\"><\/p>\n<p><img class=\"aligncenter size-full\" src=\"https:\/\/www.linkshake.co.il\/wp-content\/uploads\/2017\/08\/instagram-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-651266 kc_row fbkc\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-302252 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-40240 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-157541 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-746024 kc_text_block homew\"><\/p>\n<p>Linkshake &#8211; Big enough to serve, small enough to care.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-445375 kc_row fbkc\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-273755 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-227698 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-142885 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-861781 kc_text_block quicktxt\"><\/p>\n<p>Learn more Leave details and we\u2019ll get back to you soon<\/p>\n<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f2500-o1\" dir=\"ltr\">\n<div class=\"screen-reader-response\">\n<p role=\"status\" aria-live=\"polite\" 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size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_medium\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap utm_campaign\"><input type=\"text\" name=\"utm_campaign\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_campaign\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap utm_term\"><input type=\"text\" name=\"utm_term\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_term\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap utm_content\"><input type=\"text\" name=\"utm_content\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_content\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap gclid\"><input type=\"text\" name=\"gclid\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"gclid\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap fbclid\"><input type=\"text\" name=\"fbclid\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"fbclid\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap form-id\"><input type=\"text\" name=\"form-id\" value=\"2500\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" \/><\/span><\/span><\/p>\n<div class=\"senditg\">\n<input type=\"submit\" value=\"Submit\" class=\"wpcf7-form-control wpcf7-submit\" \/>\n<\/div>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_default.php","meta":{"_joinchat":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram 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