{"id":2386,"date":"2017-08-01T15:46:30","date_gmt":"2017-08-01T12:46:30","guid":{"rendered":"https:\/\/www.linkshake.co.il\/facebook-page\/"},"modified":"2019-09-09T09:12:04","modified_gmt":"2019-09-09T06:12:04","slug":"facebook-page","status":"publish","type":"page","link":"https:\/\/www.linkshake.co.il\/en\/facebook-page\/","title":{"rendered":"Facebook Page"},"content":{"rendered":"<p><section class=\"kc-elm kc-css-614759 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-732379 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div id=\" \" class=\"kc-elm kc-css-416792 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-59149 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-782810 kc_text_block\"><\/p>\n<h1><strong>Facebook Page Management<\/strong><\/h1>\n<p>\n<\/div><div class=\"kc-elm kc-css-682733 kc_text_block\"><\/p>\n<p>Managing a business Facebook page is in fact the simplest, most important way to connect with your clients. Managing a Facebook page lets you keep your followers posted on news and offers, and to quickly interact in order to respond to readers&#8217; requests and questions.<\/p>\n<p>If in the not-so-distant past business owners would invest in a well-designed business card to offer to their clients, now a Facebook business page is your new business card. A business page is your business card on social networks, and it&#8217;s important to manage it effectively in order to attain the business goals which are relevant to the business. Just like a regular website must be maintained and operated, so does a business page have to be looked after. The main purpose of a Facebook business page is to support a website or a physical business, and to build a large and relevant fan base, to interact with it on a daily basis leading traffic over to the website or increasing sales, and even physical customer visits, and therefore it is very important to pus an emphasis on proper Facebook page management.<\/p>\n<p>\n<\/div><\/div><\/div><div class=\"kc-elm kc-css-172536 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-311012 kc-animated kc-animate-eff-fadeInUp kc-animate-delay-200 kc_text_block\"><\/p>\n<p><img class=\"aligncenter size-full\" src=\"https:\/\/www.linkshake.co.il\/wp-content\/uploads\/2017\/08\/facebook-page.jpg\" alt=\"\" width=\"583\" height=\"507\" \/><\/p>\n<p>\n<\/div><\/div><\/div><\/div><div id=\" \" class=\"kc-elm kc-css-332019 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-521759 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-822676 kc-animated kc-animate-eff-fadeInRight kc-animate-delay-400 kc_shortcode kc_single_image\">\n\n        <img src=\"https:\/\/www.linkshake.co.il\/wp-content\/uploads\/2017\/08\/facebook-page-strategy.jpg\" class=\"\" alt=\"\u05d0\u05d9\u05d6\u05d4 \u05ea\u05d5\u05db\u05df \u05dc\u05e2\u05dc\u05d5\u05ea \u05dc\u05d3\u05e3?\" \/>    <\/div>\n<\/div><\/div><div class=\"kc-elm kc-css-943343 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-218299 kc_text_block\"><\/p>\n<h2>So how do you actually do this?<\/h2>\n<p>The first thing to consider when managing a Facebook page is structuring an appropriate strategy.<\/p>\n<p>Anyone can scribble a few words, add a picture and hit &#8220;post\", but without an appropriate business strategy &#8211; the business page won&#8217;t attain the desired performance.<\/p>\n<h3>A well-organized business plan will include:<\/h3>\n<ul>\n<li>A clear definition of the target audience<\/li>\n<li>Which pictures to upload, which will attract users&#8217; attention?<\/li>\n<li>What are the topics which are of interest to our target audience?<\/li>\n<li>What should we put at the front of the page?<\/li>\n<li>What will be the proportion between &#8220;selling\" posts and added-value, or &#8216;cool&#8217; posts?<\/li>\n<li>How will we increase the engagements of our audience on the page (raffles, prizes, viral videos, funny gifs, and more&#8230;)?<\/li>\n<li>More&#8230;<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><div id=\" \" class=\"kc-elm kc-css-828563 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-497763 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-356706 kc_text_block\"><\/p>\n<h3>Is the Facebook algorithm changing? So are we!<\/h3>\n<p>Since Facebook&#8217;s new algorithm has recently been reducing the exposure of business pages in users&#8217; feeds, we need to provide users with high-quality, relevant content, which will help your Facebook page followers. Good-quality content will generate high involvement on the page and sharing of the content by followers. This will offer us higher-than-average exposure and more traffic coming into our page\/website.<\/p>\n<h3>Post Promotion &#8211; There&#8217;s No Other Way<\/h3>\n<p>Given the information above, if we want our content to reach our target audience and even to users who have already liked our page, there&#8217;s no way other than to promote the content on the page using <a href=\"https:\/\/www.linkshake.co.il\/en\/facebook-ads\/\">paid Facebook promotion<\/a>. Using the Facebook advertising system we can reach out to audiences who have already liked your page, or alternatively, to larger audiences with maximum precision for the desired audience, through definitions such as age, gender, residence area, interests, business page engagement, and more.<\/p>\n<p>\n<\/div><\/div><\/div><div class=\"kc-elm kc-css-333057 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-208105 kc-animated kc-animate-eff-fadeInLeft kc-animate-delay-600 kc_shortcode kc_single_image\">\n\n        <img src=\"https:\/\/www.linkshake.co.il\/wp-content\/uploads\/2017\/08\/facebook-page-gif-1.gif\" class=\"\" alt=\"\u05e7\u05d9\u05d3\u05d5\u05dd \u05d4\u05ea\u05d5\u05db\u05df \u05dc\u05d2\u05d5\u05dc\u05e9\u05d9\u05dd\" \/>    <\/div>\n<\/div><\/div><\/div><div id=\" \" class=\"kc-elm kc-css-147967 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-10569 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-223874 kc_text_block\"><\/p>\n<h3 style=\"text-align: center;\">LinkShake &#8211; Managing Business Pages with a Proven Track Record<\/h3>\n<p style=\"text-align: center;\">With 13 years of proven experience managing hundreds of Facebook pages, we specialize in structuring an appropriate strategy for each business page, implementing an integrated organic and paid work plan, managing your page on a daily basis including uploading high-quality posts and responding to users&#8217; questions with a fast response rate, and continually improving the business page through drawing conclusions according to users&#8217; behavior and statistical reports generated by Facebook.<br \/>\nManaging a Facebook business page is a matter for experienced pros &#8211; LinkShake&#8217;s pros.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-157956 kc_row fbkc\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-351011 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-63939 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-353758 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-715174 kc_text_block homew\"><\/p>\n<p>Linkshake &#8211; Big enough to serve, small enough to care.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-621639 kc_row fbkc\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-963859 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-457408 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-714543 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-611382 kc_text_block quicktxt\"><\/p>\n<p>Learn more Leave details and we\u2019ll get back to you soon<\/p>\n<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f2500-o1\" dir=\"ltr\">\n<div class=\"screen-reader-response\">\n<p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\">\n<ul><\/ul>\n<\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/2386#wpcf7-f2500-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2500\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.4.1\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2500-o1\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><br \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"maingoogle\">\n<div class=\"lgmain\">\n<div class=\"lgmain1\"><span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" \/><\/span><\/div>\n<div class=\"lgmain2\"><span class=\"wpcf7-form-control-wrap your-tel\"><input type=\"tel\" name=\"your-tel\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Mobile\" \/><\/span><\/div>\n<div class=\"lgmain3\"><span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-email\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span><\/div>\n<\/div>\n<p><span style=\"display:none;\"><span class=\"wpcf7-form-control-wrap utm_source\"><input type=\"text\" name=\"utm_source\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_source\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap utm_medium\"><input type=\"text\" name=\"utm_medium\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_medium\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap utm_campaign\"><input type=\"text\" name=\"utm_campaign\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_campaign\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap utm_term\"><input type=\"text\" name=\"utm_term\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_term\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap utm_content\"><input type=\"text\" name=\"utm_content\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"utm_content\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap gclid\"><input type=\"text\" name=\"gclid\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"gclid\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap fbclid\"><input type=\"text\" name=\"fbclid\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" id=\"fbclid\" aria-invalid=\"false\" \/><\/span><span class=\"wpcf7-form-control-wrap form-id\"><input type=\"text\" name=\"form-id\" value=\"2500\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" \/><\/span><\/span><\/p>\n<div class=\"senditg\">\n<input type=\"submit\" value=\"Submit\" class=\"wpcf7-form-control wpcf7-submit\" \/>\n<\/div>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_default.php","meta":{"_joinchat":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Page Management | Linkshake<\/title>\n<meta name=\"description\" content=\"Managing a business Facebook page is in fact the simplest, most important way to connect with your clients. 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