{"id":2367,"date":"2017-05-20T09:22:32","date_gmt":"2017-05-20T06:22:32","guid":{"rendered":"https:\/\/www.linkshake.co.il\/google-adwords\/"},"modified":"2021-03-30T11:38:44","modified_gmt":"2021-03-30T08:38:44","slug":"google-adwords","status":"publish","type":"page","link":"https:\/\/www.linkshake.co.il\/en\/google-adwords\/","title":{"rendered":"Google Ads"},"content":{"rendered":"

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PPC – Paid Advertising on Google<\/h2>\n

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Publishing a paid campaign on Google (PPC) requires accurate planning and control done by specialists in this field<\/h2>\n

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In recent years, the field of Google advertising has seen a tremendous development.<\/p>\n

More and more businesses and companies see the need to advertise on Google to reach their customers. With the increase in demand for advertising, so do Google advertising prices rise. The number of advertisers and the cost per click varies and increases frequently. In order to succeed in Google today, one should be mindful of two things: one, be significant (in terms of budget), and two, choose a professional company that will do the work for you in the most professional way (yes, we at LinkShake consider ourselves a professional Google advertising company).<\/p>\n

We at LinkShake have some of the leading professionals in the field of PPC (paid advertising) as well as SEO (Search Engine Optimization<\/a>) in Israel, and you can rest assured that you will get the best return at the lowest cost per click on your ads.<\/p>\n

LinkShake Digital Advertising holds a Google Partners<\/a> Certificate.<\/p>\n

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Google Advertising (PPC) – The fast track to the first result page!<\/h2>\n

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Paid Google Ads advertising using a PPC Campaign (Pay Per Click). This type of advertising allows you to appear on the first search result page immediately (unlike SEO which requires a long-term search engine optimization) and to bring your target audience into your website or onto your landing page immediately.<\/p>\n

Google advertising and marketing is dynamic, and you can make changes to campaigns based on performance, sales, and client requirements. So for example, you can add or remove keywords you’d like to target, replace ads, set up different bids for different search terms, audiences, traffic source (desktop, mobile, tablet) and additional parameters.<\/p>\n

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How is the first place in paid advertising determined?<\/h2>\n

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As mentioned, an advertiser pays Google only for clicked adds and not for exposure. In other words, if your ad was displayed, but the searcher didn’t click on it – you will not be charged.<\/p>\n

The advertiser allocates a per-click budget and competes on the location of their paid ad against other advertisers. In addition, an advertiser allocates a daily budget for each campaign, and once the budget runs out, their ads will no longer be displayed on the same day.<\/p>\n

In most cases, a PPC Google campaign will divert traffic from ads to a website or a landing page whose purpose will be to convert an interested visitor from a relevant audience to leave their contact details or to purchase a product directly through the website.<\/p>\n

Google advertising is one of the most effective ways of converting relevant visitors into new clients. Why? Because that visitor was actively searching for your product or service out of their own initiative, and we match the most relevant ad to the information they were looking.<\/p>\n

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How does Google determine which advertiser would appear at the top of the first result page?<\/strong><\/p>\n

The placement of ads on the Google search network is affected by two central factors:<\/p>\n